The Sternboard offers the exhilarating experience of all year round snowboarding, across various terrains. Designed for both beginners and seasoned thrill-seekers, it breaks the boundaries of traditional ride experiences by delivering unparalleled sensations of gliding and freedom.
Their brand identity is deeply inspired by the playful spirit of the great outdoors, capturing its vibrant energy and boundless sense of adventure. The irregularity within the logotype reflects the unpredictable and diverse nature of outdoor landscapes, from the shifting sands of a beach dune to the winding trails of a forest path.
To create a cohesive visual language, elements from the logo were used to design distinct "outdoors" representing the different terrains: sand, water, dirt, and the forest.
The Outdoors inspired everything in the branding, from OOH advertising and social media content to signage and promotional materials.
