The Playground for Wellbeing
Paper Towns is a project that challenges people to use the city as their playground for wellbeing. The project investigates how psychogeographic techniques can help people improve their mental wellbeing, as well as help them establish a balance between their personal and professional lives.
But, what are Paper Towns?
Paper Towns, also known as "copyright traps," are fictitious locations intentionally inserted into maps by cartographers. These phantom places serve as a safeguard to establish the uniqueness and authenticity of each map. Essentially, they are fabricated points that exist solely within a specific map and hold no presence or existence in the real world.
The main objective of this project revolves around empowering individuals to craft their own wellbeing Paper Town, both in the digital realm and the physical world.
By gathering and pinpointing the significant places that hold personal meaning to each person and contribute to their overall sense of wellbeing, the brand aims to facilitate a unique and enriching experience for each individual.
By gathering and pinpointing the significant places that hold personal meaning to each person and contribute to their overall sense of wellbeing, the brand aims to facilitate a unique and enriching experience for each individual.
On the go!
Our app is the portal to a personalized Paper Town experience. By curating the locations that hold meaning to each individual, it allows the user to create their unique Paper Town. Additionally, the app acts as a guide, introducing you to fresh and exciting places that resonate with the user's preferences and interests.
By tracking your visit patterns, the app optimizes notification targeting, offering timely updates and personalized suggestions.
It helps you stay connected with friends, making it a breeze to plan meet-ups at your favourite spots. Thanks to location services, you'll effortlessly discover nearby preferred or general places, conveniently suggesting them if they align with your route.
Paper Towns helps you embrace a new level of convenience and social connectivity as you navigate your city with ease and make lasting memories in the places that matter most to you.
It helps you stay connected with friends, making it a breeze to plan meet-ups at your favourite spots. Thanks to location services, you'll effortlessly discover nearby preferred or general places, conveniently suggesting them if they align with your route.
Paper Towns helps you embrace a new level of convenience and social connectivity as you navigate your city with ease and make lasting memories in the places that matter most to you.
“This innovative tool serves as a guiding light for Londoners on their quest to discover serene and uplifting spaces to nurture their wellbeing.”
Embracing the charm of fictional Paper Towns, the campaign unveils hidden gems and cherished spots throughout the city, carefully curated for relaxation, mindfulness, and rejuvenation.
Paper Towns believes that cities have the capability of providing something for everybody only because, and only when they are created by everybody.