Love, Paati is a book by Nethra Gomatheswaran that gathers generations of everyday rituals, passed down through grandmothers, and quiet rituals. The pages are filled with over 140 practices using ingredients like neem, turmeric, and coconut oil, rooted in Tamil tradition and family memory.
Working alongside the team at Actual Friends, I was part of the editorial design team to support Nethra’s vision: something warm, grounded, and intentional. The design had to honour the stories and textures behind each practice, bridging past and present without losing their origin or intimacy.
Find a copy on the Love, Paati official website, or see where it’s stocked here.
Project Credits
Actual Friends
Editorial Design | Shahina Ahmed, Inês Segadães & Amy Whittaker
Illustration | Shahina Ahmed
Photography | Vasanth Kumar, Krithi Krishnan & Seeing Things
Actual Friends
Editorial Design | Shahina Ahmed, Inês Segadães & Amy Whittaker
Illustration | Shahina Ahmed
Photography | Vasanth Kumar, Krithi Krishnan & Seeing Things