Freedom Games is a growing movement that brings together businesses and individuals from various industries to tackle challenges, raise funds, and unite against modern slavery.
We created an uplifting brand to promote participation by capturing the optimistic spirit of competition through the use of iconography and imagery from the world of sports and games.
We transformed the brand statement "Freedom is the finish line" into a brand concept by constructing a versatile and expressive system out of sports track markings. From creating radial bursts of team celebration to splitting the canvas into different sides of competition, this system drives all communication.
We transformed the brand statement "Freedom is the finish line" into a brand concept by constructing a versatile and expressive system out of sports track markings. From creating radial bursts of team celebration to splitting the canvas into different sides of competition, this system drives all communication.
To reinforce that the event was about more than just athletic competition, we developed a series of dynamic 3D icons representing a wide range of events—from chess matches to baking contests. Each one designed to reflect the inclusive spirit of the Freedom Games, where all forms of skill and expression are celebrated equally.
"We needed an identity that would captivate our global network, galvanize participation, and embody our goal: #FreedomIsTheFinishLine. Fold7Design stepped up to the challenge. Through a bold, purposeful visual identity, they helped us underscore the urgency and collective action. And it worked."
Rebekah Lisgarten, CEO (Stop the Traffik)
