Extrême is bold, and unexpected. They believe there is nothing more enjoyable than the anticipation of what’s coming next. Extrême is for the clever mischief makers.
The brand identity and sentiment was developed by taking creativity to the extreme. The result was a bold, fun and eye-catching brand, full of attitude and personality.
The team at Brand Nu not only spearheaded the creation of a lively and dynamic brand for Extrême but also took charge of crafting their signature key visuals (X's), drawing inspiration directly from the essence of the brand's name.
Stepping away from our laptops, we traded keyboards for paintbrushes, diving into a whirlwind of experimentation with countless colour combinations and brushstroke techniques.
The outcome resulted in a series of visually stunning representations, each uniquely tailored to complement the distinct flavour profiles of Extrême's ice cream offerings.
Stepping away from our laptops, we traded keyboards for paintbrushes, diving into a whirlwind of experimentation with countless colour combinations and brushstroke techniques.
The outcome resulted in a series of visually stunning representations, each uniquely tailored to complement the distinct flavour profiles of Extrême's ice cream offerings.
Extrême quickly spread all over France and southern Europe.
Extréme took the third place in the Ipsos le Palmarès de la Pub 2023 🇫🇷 , only to be beaten by Maccas and Disney out of more than 700 adverts.
Project Credits
BrandNu Studio
Art Director | Radim Malinic
Designer | Inês Segadães
Art Director | Radim Malinic
Designer | Inês Segadães