Overview

As more consumers than ever begin to introduce vegan and plant-based alternatives to their diet, established brands are increasingly developing innovative products that reflect a rapidly evolving food landscape. 

In 2021, leading food and beverage company Kraft Heinz challenged us
to develop a new and exciting brand as the company prepared to launch
a new line of vegan condiments.
Shinning the spotlight

Vegetables have always been considered secondary dishes, and unfairly side-lined, et ceteras to a big meal… It’s time to shift the narrative.
Eatcetera helps people embrace their love for healthy and sustainable meals, by gathering family and friends around the table. It aims to rewrite the food narrative and shine a spotlight on veggies. ​​​​​​​


"Hilariously clever and witty illustrations that spark joy!"

Eatcetera's custom-made illustrations bring humour and cleverness to the brand's visual storytelling. 
They incorporate clever, unexpected, and imaginative concepts to entertain and engage our consumers. 
"Delicious plant-based sauces are what we make, bringing people together around the table is what we do."
    
Sparking curiosity through experimentation.
Project Credits:
Brand Identity | Inês Segadães
Illustration | Yuni Lee
Packaging & Refinement | Zhifei Chen, Yuni Lee, Inês Segadães, Xinyu Yang
Photography & Art Direction | Zhifei Chen, Yuni Lee, Xinyu Yang
Motion | Inês Segadães
Other | Elena Ferrari, Giuseppe Mauro
   
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