As the leading haircare brand in France for textured hair, Activilong has dedicated itself to celebrating and nurturing curly, frizzy, and wavy hair types.
From labels and iconography to social media and advertising, the team at BrandNu meticulously shaped Activilong's refreshed identity.
Our rebrand of Activilong began with a thoughtful redesign of the logo. The "A" in Activilong now subtly references the Eiffel Tower, serving as a nod to their proud French heritage.
The typography reflects the brand's bold ambition in empowering every customer to feel confident and own their curls.
Collaborating with illustrator Mariana Carvalhais, we developed a stunning set of illustrations for each haircare range. These illustrations prominently feature the main ingredients, creating a visually cohesive and appealing design that highlights the natural and effective components of Activilong’s products.
We redesigned the product packaging to Activilong's main four ranges, to enhance shelf appeal, incorporating vibrant colours and ingredient-focused illustrations to attract attention and communicate the brand's natural ethos.
Project Credits
BrandNu Studio
Art Director | Radim Malinic
Designer | Inês Segadães
Illustrator | Mariana Carvalhais
3D | Tamas Arpadi
Art Director | Radim Malinic
Designer | Inês Segadães
Illustrator | Mariana Carvalhais
3D | Tamas Arpadi